HR is no longer just about managing employee relations—it’s about driving business success with the precision and strategy of a top product or marketing team. In this session, Kara Wilson Oliver of Rose Rocket will discuss how HR can leverage best practices from marketing and product development to become a true strategic partner within the organization. Learn how to move beyond the ‘feelings’ corner and use data-driven, customer-centric approaches to design HR initiatives that align with business goals and deliver measurable results.

Tactical Takeaways:

• Discover how to apply marketing strategies to attract, engage, and retain top talent.
• Learn to use product development techniques to design scalable, impactful HR programs.
• Explore data-driven approaches for aligning HR initiatives with business objectives.
• Understand how to position HR as a strategic partner, driving value across the organization.