Human beings have always intrigued me. My early days in advertising awoke my passion for deep and profound understanding for what makes people tick. When I founded Fresh Squeezed Ideas, it was because of a tenacious need to always get to a deeper and more nuanced understanding of humans and what they truly care about. For the past 15 years, I’ve led a community of multidisciplinary human science, foresight and business design experts who together provide new and powerful perspectives on our client’s business challenges. They innovate new methods for how we see and understand people. It’s at this intersection of diverse talents that we discover the shared care and concern between companies, the brand and the communities they serve, a gift I am always in awe of.