Industry downturns and recessionary economies are critical times to ramp up authentic employer branding as a way to retain employees, job candidates and customers. In addition to ensuring that you maintain your stake in the market, economic slides may offer a unique opportunity for business growth when instinct may want to lean towards laying low in times of crisis. Sharing the vision of your organization and the unique values of your brand will help create the narrative on ‘why’ people will choose to work with and for you.

Takeaways:

• Strategies for building authentic and effective employer branding during an economic downturn
• Identifying and prioritizing target markets for retention
• How to pivot from recruitment to retention strategies with vision casting
• The value of incorporating L&D and wellness as part of your employer brand – and why this should not be cut in a down economy

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