Nearly 90% of job seekers and employees alike value “workplace culture” as vital. At the same time, decentralized hybrid and remote work setups are increasingly becoming the norm in the future of work. But one does not have to cancel the other out. If your teams predominantly interact with each other virtually, then your virtual culture IS your company’s culture. Once we understand this, we can do what’s necessary to make that culture great. We all want vibrant organizational cultures where our people have good relationships, are engaged, and feel their work matters. When hybrid and remote workplaces are done well, these things can happen along with a boost in productivity and wellbeing. But how do we translate our offline values and culture to an online world? How do we foster collaboration and relationship-building when people don’t see each other anymore? How do we make these tools work FOR us? In this interactive session, Bailey Parnell combines her years of experience advising workplaces on culture (and the skills needed to do it well) with her background in online communications to truly provide you with a holistic take on creating a good culture in your organization. She will explore strategies for working effectively when remote and hybrid, key differences in online culture-building, action-oriented strategies for improving this yourself, and consider other changing elements such as generative AI and generational differences. 

By the end of this talk, you will be able to:

• Recognize how organizational culture is built in remote and hybrid environments.
• Understand the strategies to seamlessly transfer an organization’s core values and culture from traditional settings to virtual settings.
• Implement practical techniques to enhance collaboration, communication, and camaraderie within remote and hybrid teams.
• Understand the link between a robust digital culture and its direct impact on productivity, employee satisfaction, and overall well-being.
• Consider how changing tech (like generative AI) and different generations may relate to this.

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