Balbina Knight currently leads as the VP of People & Culture at Thrive Digital, where she serves as a people experience architect and activist, dedicated to building a better world of work. With over 13 years of experience in technology, Balbina has worked with various marketing agencies, managing growth marketing campaigns for some of the world’s most exciting brands and leading top marketing teams in North America. Her journey has evolved from marketing to People & Culture; working to fuse business strategy with progressive people practices, recognizing that sustainable and resilient organizational growth hinges on the success and wellbeing of its individuals. By championing a human-centered approach, she empowers workplaces to adapt and thrive amidst rapid change, positioning the needs of people as the cornerstone of business success. Balbina’s mission is clear: to cultivate environments where every individual’s potential is nurtured, knowing that when people flourish, so too does the organization.