David Allison is a human values expert, global researcher, and best-selling author. He is focused on changing the way we understand ourselves, the people around us, and those we hope to engage with in our work. He is the founder of the Valuegraphics Project, the first global inventory of core human values. He has made values into a measurable business metric; a new kind of insight that helps organizations succeed in today’s Values Economy. David speaks internationally and helps big brands connect with people by honoring their values. INC Magazine named his last book one of the top ten leadership books of the year. His latest book The Death of Demographics: Valuegraphic Marketing for a Values-Driven World was an instant best-seller, hailed by Kirkus Reviews as “Convincing, insightful, and…revolutionary.”