Most companies are drowning in application volume. The tempting fix is AI, with interview bots and sorting bots, but that's treating the symptom. The core problem is upstream: their employer brand attracts everyone and repels no one. Vanilla branding builds
too wide a funnel, and in a market of one-click applies and apply bots, a wide funnel fills with noise.
Take aways:
- Identify where your employer brand is creating noise by attracting too many poorly matched candidates.
- Use radical transparency to improve candidate self-selection before people ever hit “Apply.”
Build a higher-signal talent funnel that reduces application volume while improving fit, quality and recruiting efficiency.