Natalie Martin, a People Champion at heart, has spent her 17 year career promoting people. Whether she’s publicizing a brand, an organization, a nonprofit or an executive thought leadership strategy – the core of every story is a person or a group of people. After successful stints working for the Olympic Broadcasting Service, Managing the PR at O2E Brands, the parent company of 1-800-GOT-JUNK?, Natalie led the Communications department at the online accounting company, Bench. She is currently Vice President at Talk Shop Media – the industry leader in public relations, social media, digital marketing, influencer relations and creative strategies that employs 60 team members in offices in Vancouver, Kelowna and Toronto. Talk Shop is proud to currently represent tech companies such as Snowflake, Snap, Xero Canada, Jane App and Canada Drives.