Tara Ataya is the Chief People and Diversity Officer at Hootsuite where she represents employee voices in the C-Suite and implements growing DE&I strategies company-wide. Formerly VP of People at Hootsuite, Tara is a key member of Hootsuite’s executive team where she provides strategic direction and insight as Hootsuite continues to expand its reach globally, as the market leader in its space. Tara is an experienced HR professional with a demonstrated history of working in SaaS and Professional Services. She is skilled in global Human Resources, M&As, people development, leadership, analytics, performance management, and HR technology. Tara has over 16 years of experience having held several regional and global leadership roles. Prior to her role at Hootsuite, Tara was VP HR at Vision Critical, Canada’s leading CXM SaaS company based in Vancouver. There she oversaw their global people team along with the business technology team and the payroll team. Prior to that, she was in a leadership role at Sierra Systems, and spent time honing her craft at Deloitte.